Status report

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The official USPTO status record for IT'S WHAT'S INSIDE THAT COUNTS, serial 75429437, as a dated PDF. One price, one document, delivered in about a minute.

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The USPTO's own status record for this mark, on one dated page.

  • Current status with a plain-English verdict
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  • The mark as it appears on the federal record
  • Every prosecution event, filing to today
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
IT'S WHAT'S INSIDE THAT COUNTS
Serial 75429437 · Principal Register
Dead · Refused

Owner: SIMPSON STRONG-TIE COMPANY, INC.
Class 006 -
Filed Feb 05, 1998

The record shows that the mark “IT'S WHAT'S INSIDE THAT COUNTS” is dead and was abandoned because the owner, Simpson Strong‑Tie Company, Inc., failed to file a Statement of Use or an Extension Request after the Notice of Allowance was issued. The mark was never registered; it was only published for opposition and then allowed on the Principal Register before abandonment. The goods listed are a broad range of metal connectors and securing hardware for structural elements, including anchor bolts, floor tie anchors, and various framing and post components. A similar name used for products or services that fall within that same structural hardware category would raise the closest concern. The record does not give the owner control over every use of the wording, especially outside of structural hardware. No enforcement actions, oppositions, or cancellations appear in the supplied history. For someone considering a similar name, the abandoned status means there is no active registration, but the specific hardware goods listed remain the most relevant area of potential concern.

Full event history, owner details, and verdict inside.

The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.

Your name deserves a straight answer.

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