Status report
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The official USPTO status record for BECOME YOUR OWN HERO, serial 75650284, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
BECOME YOUR OWN HEROSerial 75650284 · Principal Register
Dead · Refused
Owner: MATTEL, INC.
Class 003 - Cosmetics & Cleaning
Class 006 -
Class 008 -
Class 009 - Electrical & Scientific Apparatus
Class 011 -
Class 012 -
Class 014 -
Class 016 - Paper Goods & Printed Matter
Class 018 -
Class 020 -
Class 021 -
Class 024 -
Class 025 - Clothing
Class 026 -
Class 027 -
Class 028 -
Class 030 - Staple Foods
Class 032 - Light Beverages
Filed Feb 26, 1999
The record shows that the mark “BECOME YOUR OWN HERO” is dead and was abandoned by Mattel, Inc., a Delaware corporation, because the applicant failed to file a Statement of Use or an Extension Request after the Notice of Allowance on February 22, 2000. The mark was never registered on the Principal Register; it was only published for opposition and then abandoned. The goods listed in the application span a wide range of consumer products, from cosmetics and cleaning supplies to toys, clothing, and light beverages, all under various classes such as 3, 6, 8, 9, 11, 12, 14, 16, 18, 20, 21, 24, 25, 26, 27, 28, 30, and 32. Because the mark was never actually registered, it does not confer exclusive control over the wording in any of those areas. The prosecution history shows a straightforward sequence: assignment to an examiner, amendment, approval for publication, publication for opposition, and eventual abandonment. No oppositions, cancellations, or court actions appear in the supplied history, so there is no visible enforcement activity. For someone considering a similar name, the closest concern would be in the broad categories of consumer goods—especially cosmetics, toys, or apparel—where the abandoned mark was originally intended to cover.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.