Status report
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The official USPTO status record for KEEP IT REAL, serial 76700266, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 76700266 · Principal Register
Live · Registered
Owner: DS SERVICES OF AMERICA, INC.
Class 032 - Light Beverages
Filed Nov 09, 2009
Registered Mar 29, 2011
The record shows that “KEEP IT REAL” is a live Principal Register registration owned by DS SERVICES OF AMERICA, INC., a Delaware corporation, and it covers bottled water in International Class 032. Because the registration is limited to that specific beverage product, the closest record‑based concern would arise if you tried to use the same phrase for any bottled water or similar drink, while uses in unrelated categories such as apparel or software would be farther from the listed scope. The record does not give the owner control over every possible use of the words “keep it real.” The latest meaningful event is the renewal reflected in the status date of Dec 21 2021; no future deadline is supplied. The prosecution history contains no oppositions, cancellations or other enforcement actions, so the supplied history shows none. I'd treat this as a meaningful concern if you plan a bottled‑water brand with the same wording.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.