Status report
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The official USPTO status record for KEEP IT REAL, serial 77052650, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 77052650 · Principal Register
Dead · Cancelled
Owner: AMPC, Inc.
Class 029 - Meats & Processed Foods
Class 030 - Staple Foods
Filed Nov 29, 2006
Registered Mar 18, 2008
The record shows that “KEEP IT REAL” is a cancelled Principal Register mark owned by AMPC, Inc.; the registration was cancelled on Oct 19 2018 because the owner did not file an acceptable Section 8 declaration, and no later renewal is shown. The mark covered Class 029 “protein for use as a food additive” and Class 030 “food additives for non‑nutritional purposes as a flavoring, ingredient or filler,” both first used in commerce on Feb 21 2005, so a similar name used on comparable food‑additive products would present the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real” in unrelated fields. Because the mark was on the Principal Register, there is no Supplemental Register sequence to note. The latest meaningful event is the Section 8 cancellation in 2018, and the supplied history shows no oppositions, cancellations by others, or other enforcement activity. I'd treat this as a meaningful concern if you plan to use the same wording for similar food‑additive goods.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.