Status report
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The official USPTO status record for KEEP IT REAL, serial 77188402, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 77188402 · Principal Register
Dead · Cancelled
Owner: Renaissance Foundation
Class 009 - Electrical & Scientific Apparatus
Filed May 23, 2007
Registered May 12, 2009
The record shows that “KEEP IT REAL” is no longer active – the Principal Register registration (No. 3618066) was cancelled on Dec 18 2015 because the registrant, Renaissance Foundation, did not file an acceptable Section 8 declaration, and the mark is now listed as dead. The registration covered only class 009 goods – DVDs, CD‑Roms and computer software that provide training, educational and motivational programs aimed at raising awareness for young people – so a similar name used on those types of media would be the closest area of concern. The record does not give the owner control over every possible use of the words “keep it real” in other product categories. No prosecution history is present, and the filing was a foreign registration under §44(e), not a Supplemental Register case. The supplied history contains no oppositions, cancellations beyond the Section 8 event, or other enforcement actions. I'd treat this as a moderate concern if you plan to use the phrase for comparable educational software or media.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.