Status report
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The official USPTO status record for KEEP IT REAL, serial 77188404, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 77188404 · Principal Register
Live · Registered
Owner: Renaissance Foundation
Class 035 - Advertising & Business
Class 041 - Education & Entertainment
Filed May 23, 2007
Registered Aug 25, 2009
The record shows that “KEEP IT REAL” is a live Principal Register service mark owned by the Renaissance Foundation, a charitable foundation based in the United Kingdom, and it has been renewed as of September 4 2019. The registration covers charitable services that support young people and raise awareness about community programs, education and academic mentoring (class 035) and educational services that include academic‑mentoring training, as well as television production of educational, news, documentary and youth‑awareness programs (class 041). A similar name would raise the closest concern if used for any of those charitable or educational activities, especially programs aimed at youth, because the record’s protection is focused on those described services. The record does not give the owner control over every possible use of the words “keep it real” in unrelated fields. The prosecution history shows a final refusal in October 2008 that was overcome, leading to registration on the Principal Register in August 2009, followed by routine renewal filings. The supplied history contains no oppositions, cancellations or other enforcement actions. I’d treat this as a meaningful concern if you plan to offer comparable charitable or educational services under a similar name.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.