Status report
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The official USPTO status record for KEEP IT REAL, serial 77533196, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 77533196 · Principal Register
Dead · Cancelled
Owner: James C. Hash, Jr
Class 025 - Clothing
Filed Jul 28, 2008
Registered May 12, 2009
The record shows that “KEEP IT REAL” is no longer active – it was cancelled on Dec 18 2015 because the registrant did not file a required Section 8 declaration, and the owner listed is James C. Hash, Jr. The registration covered only clothing (class 025), specifically caps, tops and shirts, so a similar phrase used for apparel would be the closest record‑based concern, while uses in unrelated fields would fall farther from the scope shown. The record does not give the owner control over every possible use of the words “keep it real.” This was a Principal Register registration, not a Supplemental Register filing, and the prosecution history simply reflects the normal examination and eventual cancellation. The supplied history contains no oppositions, cancellations by third parties, or other enforcement activity. I'd treat this as a meaningful concern if you plan a clothing brand with the same wording.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.