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The official USPTO status record for WHEN YOU CAN'T AFFORD TO MISS, serial 77560116, as a dated PDF. One price, one document, delivered in about a minute.

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The USPTO's own status record for this mark, on one dated page.

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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
WHEN YOU CAN'T AFFORD TO MISS
Serial 77560116 · Principal Register
Dead · Cancelled

Owner: Greybull Precision, LLC
Class 041 - Education & Entertainment
Filed Sep 02, 2008
Registered Nov 17, 2009

The record shows the mark WHEN YOU CAN’T AFFORD TO MISS was registered to Greybull Precision, LLC, a Wyoming limited‑liability company, but it was cancelled on June 24 2016 because the registrant failed to file an acceptable Section 8 declaration, so the registration is no longer live. The registration covered a service in International Class 041: “Providing a website for hunters and shooters featuring information about precision shooting gear.” A similar name used for hunting‑ or shooting‑related online content would be the closest area of concern, while uses in unrelated fields would be farther from the scope shown here. The record does not give Greybull control over every possible use of the phrase, only over the specific website service described. The prosecution history shows a normal path to registration on the Principal Register, with no supplemental register involvement. The latest meaningful event is the Section 8 cancellation in 2016, and the supplied history shows no oppositions, cancellations by others, or other enforcement activity. I'd treat this as a moderate concern if you plan a hunting‑or‑shooting‑focused web service with a similar tagline.

Full event history, owner details, and verdict inside.

The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.

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