Status report
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The official USPTO status record for KEEP IT REAL, serial 77934231, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 77934231 · Principal Register
Dead · Refused
Owner: WooHoo Foods
Class 029 - Meats & Processed Foods
Filed Feb 12, 2010
The record shows that “KEEP IT REAL” is an abandoned application (status “dead” as of Dec 13 2010) filed by WooHoo Foods, a Delaware corporation, and it never entered the register. The only goods listed are in International Class 029 – dehydrated fruit snacks, dried fruit‑based snacks, fruit‑ and soy‑based snack foods, nut and seed‑based snack bars, and organic versions of those products – so the closest area of concern would be any new brand using “KEEP IT REAL” for similar snack foods or related edible items. The record does not give WooHoo Foods control over the phrase in other categories, such as apparel or services, and it does not extend to all possible uses of the words. The prosecution history shows a non‑final office action in May 2010 followed by an abandonment notice in December 2010 because the applicant failed to respond, and there are no later maintenance filings or enforcement actions noted. I'd treat this as a meaningful concern if you plan a snack‑food brand with the same wording.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.