Status report
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The official USPTO status record for KEEP IT REAL, serial 78837174, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 78837174 · Principal Register
Dead · Refused
Owner: REAL FOODS, INC.
Class 029 - Meats & Processed Foods
Class 030 - Staple Foods
Filed Mar 14, 2006
The record shows that “KEEP IT REAL” is an abandoned application, filed by REAL FOODS, INC., a California corporation, and it never entered the register because no Statement of Use was filed after the Notice of Allowance on Jan 16 2007; the abandonment was noted on Jan 17 2008. The goods listed are frozen entrees consisting primarily of meat, fish, poultry or vegetables (class 029) and frozen sandwiches (class 030), so a similar name used for any frozen prepared food would be the closest area of concern, while uses outside those food categories fall farther from the scope shown. The record does not give the owner control over every possible use of the words “keep it real.” Because the application was on the Principal Register and was abandoned, there is no later maintenance event or upcoming deadline in the file. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan a frozen‑food brand with a similar name.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.