Status report

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The official USPTO status record for KEEP IT REAL, serial 78873363, as a dated PDF. One price, one document, delivered in about a minute.

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Trademark Status Report

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The USPTO's own status record for this mark, on one dated page.

  • Current status with a plain-English verdict
  • Owner, classes, filing basis, and every key date
  • The mark as it appears on the federal record
  • Every prosecution event, filing to today
  • Source-cited with the exact retrieval date

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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REAL
Serial 78873363 · Principal Register
Dead · Refused

Owner: Terry Stephen Leonard
Class 003 - Cosmetics & Cleaning
Class 021 -
Class 026 -
Class 044 - Medical & Beauty Services
Filed May 01, 2006

The record shows that “KEEP IT REAL” is an abandoned application, filed by individual Terry Stephen Leonard on May 1 2006 and abandoned on April 12 2007 after the applicant failed to respond to a non‑final office action; there is no live registration. The goods and services listed are limited to cosmetics and cleaning products in class 003 (hair colorants, dyes, shampoos, conditioners, soaps, perfumery, cosmetics, make‑up, mascara, beauty masks), combs and brushes in class 021, hair accessories in class 026, and hair‑dressing and beauty salon services in class 044. A similar name used for any of those specific products or salon services would be the closest area of concern, while uses outside those categories are farther from the scope shown. The record does not give the owner control over every possible use of the phrase. No enforcement actions such as oppositions or cancellations appear in the history. I'd treat this as a meaningful concern if you plan to brand cosmetics, hair care items, or salon services under a similar name.

Full event history, owner details, and verdict inside.

The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.

Your name deserves a straight answer.

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