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The official USPTO status record for IT'S ALL ABOUT THE CHOICES WE MAKE, serial 78907305, as a dated PDF. One price, one document, delivered in about a minute.

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The USPTO's own status record for this mark, on one dated page.

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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
IT'S ALL ABOUT THE CHOICES WE MAKE
Serial 78907305 · Principal Register
Dead · Refused

Owner: CONAGRA FOODS RDM, INC.
Class 005 - Pharmaceuticals
Class 029 - Meats & Processed Foods
Class 030 - Staple Foods
Filed Jun 13, 2006

The record shows that the mark “IT'S ALL ABOUT THE CHOICES WE MAKE” was abandoned by its owner, CONAGRA FOODS RDM, INC., a Delaware corporation, after the applicant failed to file a Statement of Use or Extension Request following the Notice of Allowance. The mark was never registered and therefore does not appear on the Principal Register. It covered goods in classes 5, 29 and 30, including meal replacement and dietary supplement drink mixes, various meats and processed foods such as franks, sliced ham, soups, frozen prepared meals, and staple foods like croutons, salad dressing, pizza, frozen pizza, and baking mixes. A similar name would raise the closest concern in those food and beverage categories. The history shows no opposition, cancellation, or court action, so there is no visible enforcement activity. Because the mark was abandoned, the owner has no active claim, but the record indicates that the wording was once considered for protection in the food and beverage space, so a new use in those same categories could still attract scrutiny.

Full event history, owner details, and verdict inside.

The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.

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