Get it in writing

VIVI VERDE COOP
Serial 79157977 · Principal Register
Dead · Cancelled

Owner: COOP ITALIA SOCIETA' COOPERATIVA
Class 029 - Meats & Processed Foods
Class 030 - Staple Foods
Class 031 -
Class 032 - Light Beverages
Class 035 - Advertising & Business
Filed Aug 29, 2014
Registered Jan 05, 2016

The record shows that VIVI VERDE COOP is a cancelled Principal Register trademark owned by COOP ITALIA SOCIETA' COOPERATIVA, a mutual limited‑liability company organized in Italy, and the cancellation was noted on March 21 2025 after the underlying International Registration was declared dead. The registration covered a broad range of food‑related items – meats, processed foods, staple foods, live edible aquatic animals and pet food, plus non‑alcoholic beverages and advertising‑business services – across classes 029, 030, 031, 032 and 035, so a similar name used for any of those goods would raise the closest record‑based concern. The record does not give the owner control over every possible use of the words “VIVI VERDE” or “COOP” outside those listed categories. Because the mark was on the Principal Register, the prosecution history shows a standard examination that led to registration in 2016 and later to a total invalidation and cancellation of the Section 71 protection, but it never moved to the Supplemental Register. The latest meaningful status event is the March 21 2025 notification of the International Registration’s cancellation; no opposition, cancellation proceeding, or other enforcement action appears in the supplied history. I'd treat this as a meaningful concern if you plan to use a similar name for food, beverage or related business services, since the cancelled registration still signals prior use in those areas.

Full event history, owner details, and verdict inside.