Get it in writing

TAKE THE TIME TO SMILE
Serial 79346597 · Principal Register
Live · Registered

Owner: THE SMILEY COMPANY SPRL
Class 003 - Cosmetics & Cleaning
Class 016 - Paper Goods & Printed Matter
Class 018 -
Class 020 -
Class 021 -
Class 025 - Clothing
Class 035 - Advertising & Business
Class 041 - Education & Entertainment
Filed Feb 16, 2022
Registered Aug 01, 2023

The record shows that “TAKE THE TIME TO SMILE” is a live Principal Register trademark owned by THE SMILEY COMPANY SPRL, a Belgian limited‑liability company, and it has been registered since August 1 2023. The registration covers a very wide set of goods, from cosmetics and skin‑care preparations (class 003) to paper and packaging supplies (class 016), leather bags and travel accessories (class 018), various household and decorative items (class 021), clothing (class 025), advertising and marketing services (class 035), and education‑entertainment events (class 041). Because the mark is entered for those specific classes, a similar name used on comparable cosmetics, packaging, leather goods, or related promotional services would raise the closest record‑based concern. The record does not give the owner control over every possible use of the phrase in unrelated fields. The prosecution history shows an initial refusal in December 2022 that was later overcome by an examiner’s amendment, leading to registration on the Principal Register. The most recent status event is the August 1 2023 registration confirmation; no further maintenance deadlines are listed. The supplied history contains no visible enforcement actions such as oppositions or cancellations. I’d treat this as a meaningful concern if you plan to use a similar name for products or services that fall within any of the listed classes.

Full event history, owner details, and verdict inside.