Status report
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The official USPTO status record for KEEP IT REAL, serial 86050231, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 86050231 · Principal Register
Dead · Refused
Owner: Jonathan Lizzi
Class 025 - Clothing
Filed Aug 28, 2013
The record shows that “KEEP IT REAL” is an abandoned application, filed by individual Jonathan Lizzi on Aug 28 2013 and marked dead on Jul 14 2014 after the applicant failed to respond to an Office action; the latest status event is the abandonment notice mailed on that same date. The only goods listed are athletic apparel—shirts, pants, jackets, footwear, hats, caps, athletic uniforms, and related tops and bottoms—so a similar name used for clothing or sportswear would raise the closest record‑based concern, while uses in unrelated fields would be farther from the scope shown. The record does not give the owner control over every possible use of the phrase “KEEP IT REAL.” No enforcement actions, oppositions, or cancellations appear in the history. I'd treat this as a meaningful concern if you plan a comparable mark for athletic wear, because the abandoned filing still signals that the USPTO examined the name for that category.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.