Status report
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The official USPTO status record for KEEP IT REAL, serial 86864381, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 86864381 · Principal Register
Live · Registered
Owner: Hampshire Pizza Inc.
Class 030 - Staple Foods
Filed Jan 04, 2016
Registered Oct 25, 2016
The record shows that “KEEP IT REAL” is a live Principal Register registration (Reg. No. 5070123) owned by Hampshire Pizza Inc., a corporation organized in Illinois, and it was renewed as of the status date of Jan 31 2026. The registration covers staple foods, specifically lasagna, pizza crust, pizza dough, pizza sauce, pizzas, spaghetti, spaghetti and meatballs, and spaghetti sauce, all listed in International Class 030. A later‑use business that offers similar food items under the same wording would run into the closest record‑based concern, while uses in unrelated categories would be farther from the scope shown here. The record does not give the owner control over every possible use of the phrase. No prosecution history is present, so there was no supplemental‑register amendment. The latest meaningful event is the renewal reflected in the Jan 31 2026 status date, and the supplied history shows no oppositions, cancellations or other enforcement activity. I'd treat this as a meaningful concern if you plan to use “KEEP IT REAL” for food products similar to those listed.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.