Status report
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The official USPTO status record for KEEP IT REAL, serial 87116272, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 87116272 · Principal Register
Dead · Refused
Owner: Alex and Ani, LLC
Class 014 -
Filed Jul 26, 2016
The record shows that “KEEP IT REAL” is an abandoned Principal Register application owned by Alex and Ani, LLC; the last meaningful event was the abandonment notice on September 9 2019 after the applicant failed to file a required Statement of Use. The filing covered only Class 014 jewelry, so the closest area of concern would be any use of the phrase on jewelry or related accessories; uses in unrelated categories fall farther from the scope shown in the record. Because the application never issued a registration, the record does not give the owner control over every possible use of the words “keep it real.” The prosecution history reflects a series of extensions of time to file the Statement of Use, followed by a final abandonment when no statement was submitted. No oppositions, cancellations or court actions appear in the supplied history. I'd treat this as a modest concern if you plan to brand jewelry with the same phrase, but the risk is limited to that specific goods class.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.