Status report
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The official USPTO status record for KEEP IT REAL, serial 87254502, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 87254502 · Principal Register
Dead · Refused
Owner: Terry, Stephen Leonard
Class 003 - Cosmetics & Cleaning
Filed Dec 02, 2016
The record shows that “KEEP IT REAL” is not a live mark – it was abandoned on Dec 4 2017 after the applicant failed to respond to an Office action, and the USPTO lists Stephen Leonard Terry as the individual owner; the filing was made on Dec 2 2016 under a foreign‑registration basis. The only goods listed are in International Class 3 and cover a wide range of cosmetics and cleaning products, including laundry bleach, detergents, skin‑care and hair‑care preparations, toothpaste and related personal‑cleansing items; a similar name used for any of those types of products would create the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real,” especially outside the listed cosmetics and cleaning arena. No Supplemental Register filing appears, and the prosecution history simply reflects the non‑final Office action and the subsequent abandonment notice. The supplied history contains no oppositions, cancellations or other enforcement activity. I'd treat this as a meaningful concern if you plan a brand in the same cosmetics or cleaning space, but the risk drops sharply for unrelated goods or services.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.