Status report
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The official USPTO status record for KEEP IT REAL., serial 87292174, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REAL.Serial 87292174 · Principal Register
Dead · Cancelled
Owner: SONENDO, INC.
Class 010 -
Filed Jan 06, 2017
Registered Oct 22, 2019
The record shows that “KEEP IT REAL.” is no longer active – it was cancelled on May 8 2026 because the registrant, Sonendo, Inc., did not file an acceptable Section 8 declaration, so the registration is dead. The only goods listed are dental and medical instruments and sonic‑energy delivery systems used in procedures such as endodontics and oral surgery, plus related hand‑held applicators, kits and monitoring consoles. A similar name used for anything in that dental‑or‑medical‑device space would be the closest record‑based concern, while uses in unrelated fields fall farther from the scope shown here. The record does not give Sonendo control over every possible use of the phrase. This is a Principal Register mark, not a Supplemental Register filing, and the prosecution history shows a normal path to registration followed by a later Section 8 cancellation. The supplied history contains no oppositions, cancellations by third parties, or other enforcement actions. I'd treat this as a meaningful concern if you plan a name in the same dental‑instrument category.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.