Status report
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The official USPTO status record for KEEP IT REAL, serial 87322061, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 87322061 · Principal Register
Dead · Refused
Owner: Now Collective AB
Class 004 -
Class 021 -
Filed Feb 02, 2017
The record shows that “KEEP IT REAL” is an abandoned application – the USPTO marked it dead after the applicant, Now Collective AB, failed to answer an Office action, with the abandonment notice dated November 27 2017. The filing covered Class 004 perfumed candles and Class 021 applicators for cosmetics and brushes, so a later user of the same phrase on similar scented‑candle or cosmetic‑tool products would encounter the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real” in unrelated categories. Because the mark never reached registration, there is no later maintenance filing or renewal date to note, and the prosecution history contains only the non‑final action and the abandonment notice – no oppositions or cancellations appear. I'd treat this as a moderate concern if you plan a comparable name for candles or cosmetic applicators, but the risk drops sharply for unrelated goods.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.