Status report
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The official USPTO status record for PRETEND IT'S MAKEUP, serial 87601952, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
$7.99
The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
PRETEND IT'S MAKEUPSerial 87601952 · Principal Register
Live · Registered
Owner: DEBCO LLC
Class 028 -
Filed Sep 08, 2017
Registered Apr 10, 2018
The record shows that “PRETEND IT’S MAKEUP” is a live, registered mark on the Principal Register, owned by DEBCO LLC, a Delaware limited liability company. The mark protects children’s toys and playthings, specifically children’s dress‑up accessories and play kits that include toy makeup made of foam and fabric designed to resemble real makeup. A similar name used for products or services that fall within this same category—such as children’s costume or makeup play sets—would raise the closest record‑based concern. The record does not give the owner control over every use of the phrase; it is limited to the goods listed. The prosecution history shows the mark was accepted and registered on April 10, 2018, with the latest status update on August 13, 2024. No opposition, cancellation, or enforcement actions appear in the supplied history. For someone considering a similar name, the existing registration presents a meaningful risk if the new use is in the same or a closely related field.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.