Status report
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The official USPTO status record for KEEP IT REAL, serial 88858370, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 88858370 · Principal Register
Dead · Refused
Owner: AEON FORTUNE
Class 003 - Cosmetics & Cleaning
Class 035 - Advertising & Business
Filed Apr 03, 2020
The record shows that “KEEP IT REAL” is an abandoned Principal Register application owned by AEON FORTUNE, a Colorado limited‑liability company, and the abandonment was entered on Jan 8 2024 because no Statement of Use was filed after the Notice of Allowance. The filing covered Class 003 cosmetics and makeup products—including foundations, lip glosses, powders and related beauty‑care items—and Class 035 online retail and wholesale services that sell subscription boxes and other cosmetics, skincare, wellness and nutrition products. A similar name would raise the closest concern for any business offering comparable beauty or online retail services, while uses in unrelated fields would be farther from the scope shown here. The record does not give the owner control over every possible use of the words “keep it real.” No Supplemental Register filing appears, and the prosecution history reflects multiple extensions of time to file a Statement of Use before the final abandonment. The supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a meaningful concern if you plan a cosmetics or online‑store brand with a similar name.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.