Status report
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The official USPTO status record for KEEP IT REAL, serial 90082928, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 90082928 · Principal Register
Dead · Refused
Owner: DIAGEO LOYAL SPIRITS CORPORATION
Class 033 -
Filed Jul 30, 2020
The record shows that “KEEP IT REAL” is an abandoned application (status “dead”) filed by DIAGEO LOYAL SPIRITS CORPORATION, a Rhode Island corporation, and it never entered registration; the last meaningful event was the abandonment notice on April 10 2023 after the applicant failed to file a required Statement of Use following the Notice of Allowance dated September 7 2021. The only goods listed are ready‑to‑drink cocktails—including distilled spirits mixed with fruit juice, natural flavoring, sparkling water, or combinations thereof—recorded in International Class 033, so a similar phrase used for those types of beverages would raise the closest record‑based concern. The record does not give DIAGEO control over every use of the words “keep it real” in other product categories or contexts. No enforcement actions, oppositions, or cancellations appear in the history. I'd treat this as a meaningful concern if you plan to brand a ready‑to‑drink cocktail with a similar name, because the abandoned filing still signals the owner’s interest in that wording for those specific drinks.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.