Status report
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The official USPTO status record for KEEP IT REAL, serial 97308498, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 97308498 · Principal Register
Dead · Refused
Owner: O'NEILL BEVERAGES CO. LLC
Class 033 -
Filed Mar 11, 2022
The record shows that the “KEEP IT REAL” application filed by O’NEILL BEVERAGES CO. LLC is now dead; it was abandoned on November 3 2025 because the required Statement of Use was never filed after the Notice of Allowance was issued. The only goods listed are “Wine” in International Class 033, so a similar name used for alcoholic beverages would be the closest area of concern, while uses in unrelated categories fall farther from the scope shown here. Because the mark never entered the Principal Register, the record does not give the owner control over every possible use of the words “keep it real.” The latest meaningful event is the abandonment notice on November 3 2025, and the supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a moderate concern if you plan a wine‑related brand with a similar phrase.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.