Status report
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The official USPTO status record for KEEP IT REAL, serial 97547990, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 97547990 · Principal Register
Dead · Refused
Owner: Leave it leash LLC
Class 031 -
Filed Aug 14, 2022
The record shows that “KEEP IT REAL” is an abandoned application – the USPTO marked it dead after the applicant, Leave it leash LLC, failed to answer an Office action, with the abandonment notice dated June 27 2023. The filing was for Intent‑to‑Use goods in International Class 031, specifically “Dog food; Edible cat treats; Edible dog treats,” so any later use of the phrase in connection with pet food would be the closest area of concern. The record does not give Leave it leash LLC control over the words in other categories, such as apparel or entertainment, because the filing only covers pet‑food items. There is no indication that the mark ever reached the Supplemental Register; it remained on the Principal Register until abandonment. The latest meaningful event is the abandonment notice on June 27 2023, and no further dates are listed. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan to use “KEEP IT REAL” for pet‑food products, but the risk is far lower for unrelated goods.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.