Status report
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The official USPTO status record for KEEP IT REAL, serial 98064546, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 98064546 · Principal Register
Pending · Under Examination
Owner: the dtx company
Class 009 - Electrical & Scientific Apparatus
Class 042 - Scientific & Technology Services
Filed Jun 29, 2023
The record shows a live, pending application for the mark “KEEP IT REAL” owned by The dtx Company, a Delaware corporation, and it is being prosecuted on the Principal Register. The goods and services listed are limited to Class 009 electronic two‑dimensional data codes—including QR and NFC codes—and Class 042 a website and SaaS platform that let users create, manage, organize, track and use those codes to connect to digital content, product information, social media, email, text messages and third‑party advertising. A similar name would raise the closest concern if used for any technology or service that deals with QR/NFC codes or related online platforms, because those are the exact areas the record covers. The record does not give the owner control over every possible use of the words “keep it real.” The prosecution history shows the application was approved for a fourth Statement‑of‑Use extension on June 17 2026, the most recent status event, and no oppositions, cancellations or court actions appear in the supplied history. I'd treat this as a meaningful concern for anyone planning a tech‑focused brand that handles QR or NFC code services.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.