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The official USPTO status record for BLU KEEP IT REAL, serial 98414131, as a dated PDF. One price, one document, delivered in about a minute.

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Trademark Status Report

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The USPTO's own status record for this mark, on one dated page.

  • Current status with a plain-English verdict
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  • The mark as it appears on the federal record
  • Every prosecution event, filing to today
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
BLU KEEP IT REAL
Serial 98414131 · Principal Register
Pending · Under Examination

Owner: Breakthrough Strategies, Inc.
Class 041 - Education & Entertainment
Filed Feb 21, 2024

The record shows a live, pending application for the service mark BLU KEEP IT REAL, filed by Breakthrough Strategies, Inc., a Wisconsin corporation, and it is being examined for registration on the Principal Register. The goods and services listed are limited to class 041 education and entertainment, specifically professional‑development courses, business coaching, leadership training, mentorship programs and related online instructional materials. A similar name used in the same educational or business‑training context would raise the closest record‑based concern, while uses outside that field are farther from the scope shown. The record does not give the owner control over every possible use of the words “BLU KEEP IT REAL.” The most recent meaningful event is the granting of a second extension to file a Statement of Use on July 2 2026; no opposition or cancellation activity appears in the history. I'd treat this as a notable concern if you plan a comparable mark in the same training or coaching space.

Full event history, owner details, and verdict inside.

The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.

Your name deserves a straight answer.

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