Status report
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The official USPTO status record for KEEP IT REAL, serial 98428126, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 98428126 · Principal Register
Dead · Refused
Owner: Select Jewelry, Inc.
Class 014 -
Filed Feb 29, 2024
The record shows that “KEEP IT REAL” is an abandoned application, filed by Select Jewelry, Inc., a New York corporation, and it is not a live registration; the USPTO marked it dead on Oct 28 2024 after the applicant failed to respond to a non‑final Office action. The only goods listed are “Jewelry” in International Class 014, so the closest area of concern would be any other jewelry brand that uses the same phrase. The record does not give Select Jewelry control over every use of the words “keep it real” in other product categories or services. Because the application was on the Principal Register and never moved to the Supplemental Register, there is no supplemental‑register sequence to note. The latest meaningful event is the abandonment notice and subsequent abandonment entry on Oct 28 2024, and no further dates are provided. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan a jewelry line with the same wording, but the risk is far lower for unrelated goods.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.