Status report
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The official USPTO status record for KEEP IT REAL, serial 98437169, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 98437169 · Principal Register
Dead · Refused
Owner: AEON FORTUNE
Class 003 - Cosmetics & Cleaning
Class 030 - Staple Foods
Class 035 - Advertising & Business
Filed Mar 06, 2024
The record shows that “KEEP IT REAL” is an abandoned application (status “dead” as of Jan 6 2026) filed by AEON FORTUNE, a Colorado limited‑liability company, and it never reached registration. The goods and services listed are cosmetics and makeup (including natural, organic and children’s colour cosmetics), tea, and online retail and wholesale services for cosmetics, makeup, skincare and nutrition items, all in classes 003, 030 and 035. A similar name used for any of those beauty‑related products or for tea would be the closest area of concern, because the record’s scope is limited to those categories; it does not give AEON FORTUNE control over unrelated goods or services. The prosecution history shows a series of office actions, a final refusal, an attempt to amend the use description, a petition to revive that was granted, and finally an abandonment notice for failure to respond, which is the latest meaningful event. No oppositions, cancellations or court actions appear, so the supplied history shows no enforcement activity. I'd treat this as a moderate concern if you plan a cosmetics or tea brand with the same wording.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.