Status report
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The official USPTO status record for KEEP IT REAL, serial 99035372, as a dated PDF. One price, one document, delivered in about a minute.
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Trademark Status Report
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The USPTO's own status record for this mark, on one dated page.
- Current status with a plain-English verdict
- Owner, classes, filing basis, and every key date
- The mark as it appears on the federal record
- Every prosecution event, filing to today
- Source-cited with the exact retrieval date
Built from the USPTO's TSDR record. Assignment chain of title and TTAB proceeding files sit in separate USPTO systems and are not included.
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◆ TRADEMARKCHECKER.AITRADEMARK STATUS REPORT
KEEP IT REALSerial 99035372 · Principal Register
Pending · Under Examination
Owner: SLICE REAL, LLC
Class 032 - Light Beverages
Filed Feb 10, 2025
The record shows a live, pending application for the mark “KEEP IT REAL” owned by SLICE REAL, LLC, a Delaware limited‑liability company, and it is being examined on the Principal Register. The only listed goods are non‑alcoholic beverages containing fruit juices, non‑alcoholic fruit‑juice beverages, and soft drinks in International Class 032, so a similar name used for those kinds of drinks would raise the closest record‑based concern. The filing does not give the owner control over every use of the words “keep it real” in other product categories or services. The prosecution history notes a final refusal mailed on July 29 2026, which is the most recent status event, and there are no oppositions, cancellations or other enforcement actions recorded. I'd treat this as a meaningful concern if you plan a comparable name for fruit‑based drinks, but the risk is far lower for unrelated goods.
Full event history, owner details, and verdict inside.
The way I'd use it, honestly, is as the thing you attach when a bank, a marketplace, or a co-founder asks "are we clear on the name". It answers in one page.