BRIM

What this record means

The record shows that the mark “BRIM” was registered on the Principal Register by General Foods Corporation and is now dead because it was not renewed; the last status event was a cancellation on April 20, 2000. The registration covered class 32 light beverages, specifically a food concentrate mix for making a food drink. A new name that is very similar to “BRIM” and used for a comparable product—such as a brand of food‑drink concentrate—would raise the closest record‑based concern. The expired status means the owner no longer holds exclusive rights, but the record does not give anyone free use of the wording in all contexts. No enforcement actions, oppositions, or cancellations beyond the renewal lapse appear in the supplied history. For someone considering a similar name, the risk is that the mark’s prior registration in a related class could still create a potential conflict if the new use is close enough to the old goods.