What this record means
The record shows that “AMERICAN BEAUTY” is a dead registration that expired on April 5, 1985, and the owner was NORCROSS, INC., a corporation organized in New York. The mark was registered on the Principal Register for class 016, covering writing paper and decorative letter and note paper for home use, first used in commerce in 1955. Because the goods are specific to paper products, a similar name used for unrelated items—such as cosmetics, apparel, or digital services—would present a farther concern, while a name used for paper or stationery would raise the closest record‑based issue. The record does not give control over every use of the wording, only over the listed goods. The prosecution history shows a single expiration event, with no opposition, cancellation, or enforcement activity recorded. For someone considering a similar name, the main risk lies if the new use is in the same paper‑goods category; otherwise the concern is less direct.
Informational only - not legal advice.