ALPHABET

What this record means

The record shows that the mark “ALPHABET” was once registered on the Principal Register by the National Biscuit Company, a New Jersey corporation, but the registration expired because it was not renewed. The mark covered the sale of pretzels, a staple food product, under class 030. Because the mark is no longer live, it does not give the owner control over the word “Alphabet” in all contexts, but it does create a close concern for use in the pretzel or related staple food market. The prosecution history indicates the mark was registered in 1967 and expired in 1989, with no further maintenance or enforcement actions recorded. The supplied history shows no visible enforcement activity. For someone looking to use a similar name, the main risk would be in the pretzel or staple food sector, while other unrelated goods or services would be farther from the specific scope shown by this record.