What this record means
The record shows that the mark ELSA was registered on the Principal Register (Reg. 1113298) to JOHN GROSS & CO., a partnership, for the single class 033 goods listed simply as “WINE,” with a first use date of November 12, 1975; the registration was cancelled under Section 18 by the TTAB on March 29, 2000, so the mark is now dead and no longer in force. Because the only protected scope in the record is wine, a similar name used for anything outside that category would create the closest record‑based concern in the wine market, but the record does not give the owner control over the word ELSA in other industries or product lines. The history contains no oppositions, cancellations beyond the Section 18 action, or other enforcement activity, so the supplied data shows no visible enforcement signals. I'd treat this as a meaningful concern if you plan to brand wine under the same name, but the risk is far lower for unrelated goods.
Informational only - not legal advice.