What this record means
The record shows that the mark “DUN'S CENSUS OF AMERICAN BUSINESS” was once registered on the Principal Register but has been cancelled. The owner listed is Dun & Bradstreet Corporation, The, a Delaware corporation. The goods covered were a marketing information reference book in class 016, specifically paper goods and printed matter. Because the mark is cancelled, the record does not give the owner control over every use of the wording, but it does indicate that a similar name used for marketing information reference books could raise the closest concern. The prosecution history shows the mark was first approved for publication, published for opposition, and then registered in 1982 before being cancelled in 2003 for failure to file a Section 8 declaration. No oppositions, extensions, or court actions appear in the supplied history, so there is no visible enforcement activity. If you are thinking of a similar name for a marketing information reference book, this history suggests a meaningful concern that should be considered.
Informational only - not legal advice.