VIEWMART

What this record means

The record shows that VIEWMART was a Principal Register service mark owned by Fingerhut Corporation, but it was cancelled on Dec 17 1990 because the registrant failed to file a required Section 8 declaration, so the mark is no longer live. The registration covered “Retail Marketing Services Through the Use of Mass Media Communications‑Namely, Television” in International Class 035, meaning the most direct concern for a similar name would be in television‑based advertising or retail marketing services. The record does not give Fingerhut control over every use of the word VIEWMART in other industries or contexts. The prosecution history shows the mark was approved for publication, registered on Jul 24 1984, and later cancelled for the Section 8 filing failure; there is no indication of oppositions, cancellations by third parties, or other enforcement activity. I'd treat this as a meaningful concern if you plan a TV‑oriented marketing service under a similar name, because the cancelled registration still reflects a prior claim in that specific field.