What this record means
The record shows that LOONEY was a Principal Register service mark owned by GONDER & GONDER, INC., a Michigan corporation, but its registration was cancelled on March 11, 2006 because the owner failed to file an acceptable Section 8 declaration, so the mark is no longer live. The only listed coverage is “Wholesale Bakery Services” in International Class 042, with a first use date of November 1980, meaning that the closest area of concern for a similar name would be any wholesale bakery activity. The record does not give the owner control over every possible use of the word LOONEY in other industries or contexts. The prosecution history shows the mark was approved, issued a Section 8 renewal in 1990, and then fell into cancellation in 2006; there are no opposition, cancellation, or court actions noted, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan a bakery‑related service under a similar name, but the risk drops sharply for unrelated goods or services.
Informational only - not legal advice.