What this record means
The record shows that VAVOOM! is a cancelled Principal Register trademark owned by MATRIX ESSENTIALS, INC., a corporation organized in Ohio; the cancellation occurred on Jan 24 2009 because the registrant failed to file an acceptable Section 8 declaration, and the status is listed as “dead.” The registration covered only Class 003 cosmetics and cleaning goods, specifically “hair‑treatment preparations, namely, permanent wave preparations,” so a similar name used for hair‑wave products would raise the closest record‑based concern, while uses in unrelated categories would be farther from the scope shown. The record does not give the owner control over every possible use of the word VAVOOM! and it is not on the Supplemental Register, so there is no descriptiveness refusal or amendment to note. The latest meaningful event is the Section 8 cancellation in 2009, and no opposition, cancellation proceeding, or other enforcement action appears in the supplied history. I'd treat this as a moderate concern if you plan a hair‑wave product under a similar name.
Informational only - not legal advice.