ESMERALDA

What this record means

The record shows that ESMERALDA is a live Principal Register service mark owned by BBC ESMERALDA, LLC, a limited‑liability company organized in Illinois, and it currently covers “hotel services” in International Class 042; this means that a later applicant using the same or a confusingly similar name for hotel‑related services would encounter the closest record‑based concern, while uses in unrelated fields would be farther from the scope shown here. The record does not give the owner control over every possible use of the word ESMERALDA, only over the listed hotel services. The most recent meaningful event is the May 7 2021 notice of acceptance of Sections 8 and 9 and the third ten‑year renewal, confirming the mark’s continued active status. The prosecution history contains no oppositions, cancellations or other enforcement actions, so the supplied history shows none. I'd treat this as a meaningful concern if you plan a hotel‑service brand with the same name.