What this record means
The record shows that the mark “VIVIENNE” is live and registered on the Principal Register under serial 74250322, owned by REISINGER FOODS, INC., a Missouri corporation. It protects the use of the name on salad dressing, a product listed in class 029, with first use in May 1992. A similar name would raise the closest concern for other salad dressings or related processed food items, while uses in unrelated categories would be farther from the scope shown. The record does not grant control over every use of the word “VIVIENNE.” The mark’s most recent maintenance event was the fourth 10‑year renewal on June 27, 2024, keeping the registration active. No opposition, cancellation, or enforcement actions appear in the supplied history. For someone considering a similar name, the risk is that using “VIVIENNE” on salad dressing or similar processed foods could conflict with this active registration.
Informational only - not legal advice.