What this record means
The record shows that the mark “VIVIENNE” is live and registered on the Principal Register under serial 74284408, owned by REISINGER FOODS, INC., a corporation organized in Missouri. The registration covers the sale of salad dressing, a specific food product, and the mark was first used in commerce on May 11, 1992. Because the goods listed are limited to salad dressing, a similar name used for that product or closely related food items would raise the closest concern. The record does not give the mark control over every use of the word “VIVIENNE.” No Supplemental Register status is involved, so the examination sequence is not relevant here. The latest maintenance event was the third renewal on August 24, 2023, which keeps the registration active. There are no recorded oppositions, cancellations, or other enforcement actions in the supplied history. For someone considering a similar name, the risk is that using “VIVIENNE” for salad dressing or similar foods could conflict with this active registration.
Informational only - not legal advice.