IT'S A NEW TOY EVERY DAY

What this record means

The record shows that “IT'S A NEW TOY EVERY DAY” was once registered on the Principal Register but is now dead, having been cancelled because the registrant, BRIO AB, a corporation organized in Sweden, failed to file an acceptable declaration under Section 8. The mark covered construction toys, specifically goods listed as “construction toys” in class 028, with first use on September 1, 1993. A similar name would raise the closest concern in the toy‑construction space, but the record does not give the registrant control over all uses of the wording. The prosecution history shows the mark was allowed, accepted, and registered in 1995, with a Section 8 cancellation in 2006. No oppositions, extensions, or court actions appear in the supplied history, so there is no visible enforcement signal. For someone considering a similar name, the cancelled status means the mark is no longer enforceable, yet the specific toy‑construction scope still represents a potential point of caution.