What this record means
The record shows that “FREQUENT FLOWER MILES” is an abandoned service mark; the application was filed by Priority Flowers, Inc., a Delaware corporation, on Dec 1 1999 but was abandoned on Jan 12 2001 after the applicant failed to respond to an Office action. The only goods listed are “retail sale of floral arrangements and gifts by means of telecommunications and a global computer network” in International Class 035, so a similar name used for online flower sales or related gift services would be the closest area of concern. The record does not give Priority Flowers, Inc. control over every use of the words “frequent,” “flower,” or “miles” in other contexts. Because the mark was never issued on the Supplemental Register, there is no supplemental‑register sequence to note. The latest meaningful event is the abandonment entry on Jan 12 2001, and the supplied history shows no oppositions, cancellations or other enforcement activity. I'd treat this as a moderate concern if you plan to market floral products online under a similar name.
Informational only - not legal advice.