IT'S MORE THAN A TOY. IT'S A CHILDHOOD.

What this record means

The record shows that the mark “IT'S MORE THAN A TOY. IT'S A CHILDHOOD.” was registered on the Principal Register on March 23 2004 but was cancelled on October 29 2010 because the owner, BRIO AB, a corporation organized in Sweden, failed to file a Section 8 declaration. The goods listed are a wide range of children’s playthings, including wooden labyrinth games, pull toys, building blocks, plush characters, plastic vehicles, toy trains and related accessories. A similar name would raise the closest concern in the toy and playthings category, especially where the goods are comparable to those listed. The cancellation means the mark no longer confers exclusive rights, but the record does not show that the wording is free for all uses. The prosecution history ends with the cancellation; no opposition, extension, or court action is recorded, so the supplied history shows no enforcement activity. For someone considering a similar name, the cancelled status reduces the risk, but the specific toy‑related goods still present a potential concern if the new use is in that same field.