What this record means
The record shows a cancelled registration for the mark PURPLE (Serial 77197640, Registration 3633353) that was owned by Venture Beverage Company, a Nevada corporation, and it is no longer live. The registration covered only class 032 “Light Beverages” with the description “Non‑alcoholic beverages containing fruit juices,” so a similar name used on juice or other non‑alcoholic drinks would be the closest area of concern. The record does not give the owner control over every use of the word PURPLE in other product categories. This mark was placed on the Supplemental Register after an approval on June 2 2009, following earlier office‑action correspondence and a use amendment in 2008, which reflects the typical path to a Supplemental Register listing. The most recent status event was the Section 8 cancellation on January 8 2016 for failure to file a required declaration. No oppositions, cancellations, or court actions appear in the history, so the supplied record shows no visible enforcement activity. I'd treat this as a meaningful concern if you plan to use PURPLE for fruit‑juice drinks, but the risk is far lower for unrelated goods.
Informational only - not legal advice.