PUT IT ON THE CARD

What this record means

The record shows that the mark “PUT IT ON THE CARD” is no longer active; it was cancelled on December 9, 2016 because the registrant, American Express Marketing & Development Corp., did not file a required declaration under Section 8. The mark had been registered on the Principal Register on May 4, 2010 for services in class 035, specifically “promoting the use of charge card and credit card accounts through the administration of incentive award programs in order to attract more business to merchants.” Because the mark was cancelled, the record does not establish control over every use of the wording, but it does indicate that a similar name used for comparable card‑related incentive or advertising services could raise the closest concern. The prosecution history shows a normal sequence of examination, acceptance, and a statement of use, with no indication that the mark was ever moved to the Supplemental Register. No enforcement actions, oppositions, or cancellations beyond the Section 8 cancellation appear in the supplied history. For someone considering a similar name, the cancelled status reduces the risk, yet the specific card‑incentive context remains a potential point of concern.