What this record means
The record shows that “KEEP IT NAUGHTY” is an abandoned application – it was never turned into a live registration and is listed as dead under the Principal Register, with the owner identified as Blythe Beck, an individual. The filing covered class 041 services: personal appearances by a celebrity chef and entertainment services in the nature of an ongoing reality‑based television program, so a similar name used for cooking‑show content or chef appearances would raise the closest record‑based concern. The record does not give the owner control over every use of the words “keep it naughty” in unrelated fields. The prosecution history shows the applicant received a Notice of Allowance in March 2010 but failed to file a required Statement of Use, leading to an abandonment notice in October 2011, which is the latest substantive status event. No oppositions, cancellations or court actions appear in the supplied history. I'd treat this as a modest concern if you plan a reality‑TV or chef‑related brand, but the risk is limited to that specific entertainment niche.
Informational only - not legal advice.