JUST BECAUSE

What this record means

The record shows a live Principal Register service mark owned by Marriott International, Inc., covering “hotel services and reservation services for hotel accommodations for others” in International Class 043, so a name that’s the same or similar would most closely intersect with hospitality‑related offerings; the record does not extend to unrelated goods or services, so it doesn’t give Marriott control over every use of the words “JUST BECAUSE.” The mark was issued on March 29 2011 and the most recent meaningful event is the first renewal filing and acceptance of Sections 8 and 9 on June 17 2020, confirming the registration remains active. The prosecution history shows routine filings—extensions of the Statement of Use and standard post‑registration maintenance—but no refusals, supplemental register entries, or oppositions, and the supplied history contains no visible enforcement actions. I’d treat this as a meaningful concern if you plan a hotel‑or reservation‑related brand, but the risk drops sharply for uses outside that specific service area.