What this record means
The record shows that VIVA UNIVERSAL is an abandoned service mark; the application was filed on Oct 2 2002 by Grupo Iusacell Celular, S.A. de C.V., a corporation organized in Mexico, but it was abandoned on Nov 2 2003 after the applicant failed to respond to an Office action. The only goods listed are “Telecommunications; Telecommunications” in International Class 038, so the closest area of concern would be any new mark used for telecom services that is similar to VIVA UNIVERSAL. The record does not give the owner control over every possible use of the words “VIVA” or “UNIVERSAL,” only over the specific telecom description shown. There is no indication of any opposition, cancellation proceeding, or other enforcement activity in the history. The latest meaningful event is the abandonment entry on Nov 2 2003, and no future deadlines are provided. I'd treat this as a moderate concern if you plan a telecom‑related brand that sounds alike, because the abandoned filing still appears in the USPTO database.
Informational only - not legal advice.