THE NAME BEHIND THE GAME

What this record means

The record shows that “THE NAME BEHIND THE GAME” is a cancelled registration – the Principal Register entry (Reg. 2843995) was cancelled on Dec 24, 2010 because the owner, Vivendi Games, Inc., did not file an acceptable Section 8 declaration, and the record lists no later activity. The registration covered only one class, 035 Advertising & Business, specifically “electronic commerce services, namely, providing online retail, mail order services, featuring computer games, music, clothing, books, movies, DVDs, mouse pads, toys, games, videotapes, audiocassettes, compact discs, floppy discs and CD‑ROMs.” A similar name used in the same online‑retail or gaming‑related context would be the closest record‑based concern, but the record does not give the owner control over every possible use of the wording in other fields. The prosecution history shows the mark moved through standard examination, received a Notice of Allowance, was registered in 2004, and later failed the Section 8 maintenance. No oppositions, cancellations beyond the Section 8 event, or other enforcement actions appear in the supplied history. I'd treat this as a meaningful concern if you plan a comparable online‑commerce or gaming service, because the cancelled registration still signals prior use in that exact market.